Promotion Director
Rare opening for an experienced, innovative Promotions Director who knows how to maximize promotional and branding opportunities! The right candidate will develop and oversee all promotional and contest initiatives, and assist in the implementation of external marketing events. EOE.
• Execute all on-air promotions & contests from concept to implementation and follow-up.
• Work with the Programming Department to ensure the stations’ promotional activity meets its objectives.
• Work with the Sales Department to generate revenue by creating, designing, and executing sales promotions.
• Serve as liaison between Programming and Sales departments.
• Conduct weekly promotion meetings.
• Maintain and update promotions calendar.
• Assist in the creation and implementation of station marketing plans.
• Coordinate and execute on-site events.
• Hire and supervise part-time summer promotion crew.
• Supervise full-time promotions assistant.
• Schedule staff for various station promotions.
• Use creative awareness for effective banner and vehicle placement at station remotes and appearances.
• Create fun atmosphere for listeners and clients at station remotes and appearances.
• Work with morning show to develop promotional ideas.
• Maximize station visibility at concerts, fairs, trade shows, sporting events, and other public events.
• Write proposals to secure promotional giveaways and trade agreements.
• Write sales promotion packages to maximize revenue opportunities.
• Update the station websites with contest and program information where applicable.
• Manage inventory of prizes and promotional air time.
• Write and deliver all media releases for special events.
• Maintain and improve station community profile and activities.
• Maintain dedication to excellence in customer service (listeners and clients).
• Create and improve internal processes and procedures.
• Responsible for maintenance of station vehicles and marketing tools.
• Assist in establishing and working within annual promotional budget.
• Attend sales, programming and promotions meetings as required.
• Communicate clearly and effectively with co-workers, managers, clients and service providers with a positive and cheerful attitude.
• Other duties and specific projects as assigned by Program Director and General Manager.
• May be required to work extended hours occasionally to oversee promotions.
• Minimum of 3 years experience in radio promotions.
• Highly detail oriented with strong organizational skills.
• Ability to think creatively, conceptualize ideas and find opportunities as required.
• Self-starter with the ability to work under minimal supervision.
• Ability to work in a fast paced environment.
• Strong interpersonal and communications skills with excellent writing and comprehension skills.
• Valid state-issued driver’s license with excellent driving record required.
• Strong computer skills, particularly MS Office (Word, Excel, PowerPoint).
• Familiarity with and knowledge of HTML language and other web tools.
• Technical knowledge (broadcast lines, live broadcasts) an asset.
Interested candidates should rush a resume to Tony Florentino, Program Director for WSNY, 4401 Carriage Hill Lane, Columbus, Ohio 43220. Tony.Florentino@ColumbusRadioGroup.com. NO PHONE CALLS PLEASE.
Internships
If you are motivated to extend your education in radio broadcasting beyond the classroom, and have a desire to get your foot in the door at Columbus’ most-respected group of stations, you would make a great member of the Columbus Radio Group Promotions team!
Our vision. It is the vision of the Columbus Radio Group Internship program to
* Educate. Providing a fun, well-rounded introduction to all facets of broadcasting by constantly teaching the values and properties of the industry, through experience and example.
* Prepare. Utilizing the strengths of Columbus Radio Group to help promo staff acquire additional skills and confidence to succeed in the real world.
* Respect. Recognizing promo staff as invaluable members of our team, staff will be treated with fairness and equality.
The Columbus Radio Group Internship Program will result in understanding of our stations and the skills to implement their goals. Through education, preparation, and respect, we will offer the most sought after broadcast experience in Ohio.
The Perks. You will get the chance to attend station events, concerts, movie premieres, and private VIP listener parties. Plus, you will have the opportunity to interact and network with department heads, on-air staff, and industry insiders, all excited to help you advance your broadcast career!
The Work. You will interact with the nearly 100,000 listeners of Columbus Radio Group’s three stations on a daily basis. By executing marketing campaigns and on-the-street promotions for clients and various charity organizations, you will become a vital asset to our success! And - of course - there’s the not-so-glamorous office work too (but the boss finally gets his own coffee). It is hard work - but very rewarding.
To Apply. If you are excited to learn, become a part of the big picture, and - most importantly - have fun, apply now! Send your resume, cover letter, and references to:
Michelle Hurley
Marketing Director/Columbus Radio Group
4401 Carriage Hill Lane
Columbus, OH 43220
No phone calls please.
For positions within Saga Communications, Inc. nationwide click here.
EOE
If your organization distributes information about employment opportunities to job seekers, or refers job seekers to employers, and would like to receive job vacancy notices for WSNY/WODB/WJZA, please provide us with the name, mailing address, e-mail address (if applicable), telephone number, fax number, and contact person, and identify the category or categories of vacancies for which you would like information.
Please send the information specified above to the following person
JODY WIGTON EEO OFFICER
THE COLUMBUS RADIO GROUP
4401 CARRIAGE HILL LANE
COLUMBUS OH 43220
614-451-2191
